Link Juice is the buzz word being used in the SEO world to describe the overall value or equity passed on from one website or page to another on a network such as Blogger, EzineArticles, etc. It is calculated by the total number of links that point back to your pages on any given site. This value is then passed on to others who have linked to your pages. Search engines usually view links as votes of confidence by other sites that your page is worth promoting and valuable. If more people link to your page than others, then it will move up in rankings.
Many marketers believe that Link Juice Depot is all about quantity. They want to generate lots of links because this gives them the “presence” that will result in organic rankings. This is a dangerous assumption, because the quality of backlinks counts just as much as the quantity. The quality of backlinks can be determined by using search engine friendly tools such as Google Page Rank, Links Detail, and other advanced analysis tools. Organic rankings are based more on the quality of backlinks than on the quantity.
Link juice does not come from the quantity. It comes from the quality of links. The higher your PR and Page Rank, the better the quality of links that point to you. The reason for this is that links from authoritative sources that have been looked at and found acceptable are far more valuable than links from just about any source. So if you want to really get the edge over your competitors, then make sure that those authoritative sites that link to you also have a good reputation themselves.
This is a good place to note that there is some good news about Google juice and organic rankings. The juice that you are getting is a direct result of the amount of authority that you have built up through organic means. If you have spam links or spammy anchor text, then that is going to harm you in the long run. On the other hand, if you have links from authoritative sites that have been looked at and found acceptable, then that will help you get ahead in the race to the top. If you build up a large amount of authority in one form or another, then your web pages and links start to look more professional and reliable and people are more likely to trust them.
Getting link juice is all about building up trust and authority with Google and other search engines. Of course you want your web pages to be the best possible, but you must remember that quality counts for much more than quantity. If you only submit links to authority sites that have a high PR and are reputable themselves, then you won’t get far in the ranking game. But building up the right kind of authority at the right time can lead to higher rankings and better link backs.
So how do you get link juice with the search engines? One way is to do it the old fashioned way – build one page websites. You can start out with just one page that doesn’t link back to anything else on the server at all. That is called a “one-page” website. If you have one page with good content that has good keywords, then you should do very well in the optimization game.
Another way of getting link juice with search engines is by doing something called link reclamation. There are a number of different ways to perform link reclamation, but the most popular one right now is by using social media. Basically you take some of your high traffic, relevant web content and put it onto a social media site such as Facebook or Digg. Then you can put in a backlink somewhere in the comment section where you think people might like it.
The more internal linking you have going on between your web pages, the more likely Google and other search engines will rank you highly for those keywords. But if you are relying solely on external links, you will be missing out on the real juice. That’s where internal linking comes in. So make sure you’re doing plenty of internal linking without external links for maximum page rankings.